Cannacamp is a fictitious destination with on-site cabins, dispensary, recreation room, & weed friendly activities. My goal was to create the perfect destination for those who love the great outdoors & natures finest greenery. When designing this concept I wanted to achieve a mellow and playful aesthetic, with a sense of humor. It was important to me to keep the branding tasteful and mature, as to not get carried away by the trite traditional marijuana branding that we often see. Below you can see that I designed promotional material, dispensary packaging, as well as some products you could see in the souvenir shop. I explored with different materials such as wood & canvas to help achieve the outdoor aesthetic I desired.
Art Direction: Jason Kernevich