Box is a subscription service that provides gender-neutral menstrual hygiene products for the queer community. Much of the activism surrounding menstruation excludes transgender and gender nonconforming people who menstruate. I wanted to design a service that could provide the queer community with whatever menstrual products they prefer through a discrete monthly delivery with all inclusive gender-neutral packaging and advertising. The goal was to give the customer comfort and a sense of security no mater where they fall on the gender spectrum.
Art Direction: Mary Kate McDevit